Saputo, the Canadian firm who own Coon cheese, have announced they will be renaming the product after complaints of racism.
“We are working to develop a new brand name that will honour the brand-affinity felt by our valued consumers while aligning with current attitudes and perspectives. We believe we all share in the responsibility to eliminate racism in all its forms and we feel this is an important step we must take to uphold this commitment” it said in a statement.
Coon cheese is named after founder Edward William Coon, the US man who developed and patented a unique cheese maturing process.
The debate has intensified recently, with people of conjuncture about whether the name is racist or not.
Hey Australia – are we still chill with this? pic.twitter.com/3pY2wyZ3IY— Josh Thomas (@JoshThomas87) June 14, 2020
What do you think? Should it be renamed?